OFFER FAIR VALUE
As far as your eBay pricing strategy is concerned, it is important to know the fair value of your item. This will ensure profitability. Your buyer will also be satisfied with the price paid. An easy way to get a feel for what would be considered a fair price is by using an Advanced Search to check through the “Sold” Listings. This will show what a comparitive item sold for previously. You have another way to check if your price is in the ball park. You should always check what current sellers are selling, while determining their eBay pricing strategy. This will give you a good working model to base your pricing structure on so that your sales are optimised.