Let’s admit it: mistakes happen. However, whether you’re selling on eBay, Amazon, or Etsy, some mistakes are too costly to ignore. Research and understanding of basic selling principles can certainly help you save some time and money.
We’ve decide to list some of the most comment mistakes an online seller can make, while highlighting basic solutions.
Failing to offer Free Delivery.
These days, majority of online sellers offer Free Delivery. Fact! If you review some of the top eBay sellers’ storefronts, you will notice that the vast majority competes on Free Shipping. How does one can afford to ship for free? Well, it’s easy. One of the most common ways to offer the Free Shipping is to simply include the shipping cost into the selling price. This simple, yet avoidable, mistake can make your storefront appear a lot less competitive in light of others, that do offer such a basic offering.
Neglecting Inaccurate Feedbacks.
Another critical mistake you want to avoid is to ignore wrong or inaccurate online customer feedbacks. Once you’ve decided that online selling is your thing and this is what you’d like to do professionally, you need to come to terms with the fact that customer feedbacks are unavoidable. The biggest challenge is to manage those on a regular basis. As you start receiving positive customer feedbacks, you may also receive negative ones. Many online studies have concluded that positive, as well as negative, customer feedbacks have a direct impact on sales volumes. So you do want to pay attention to this critical aspect of selling online. Furthermore, sometimes you will feel that some of the negative feedbacks have been posted unfairly – and those are the ones you need to tackle as soon as possible. The best way to deal with negative feedbacks is to contact the customer right away and address their concerns. If done promptly, customers would go an extra mile and remove the negative feedbacks.
Failing to analyse your competitors.
Just like in any brick and mortar industry, online sellers have to pay a close attention to their direct competitors. We have already mentioned that offers such as a Free Shipping is one way to compete on the market. However, there are many more factors that can help you raise above your direct online competitors. If you trade in a particular niche market, you should be visiting your competitors’ storefronts and reviewing their pricing strategies (i.e. selling prices, promotions and discounts offered, etc). You may also want to understand what profit margins they are after and see how those differ to yours. At the end of the day, the seller who offers the same item but at the lower price and a better customer service often times captures the market.